Introduction

Publisher and pioneering manga and anime media brand TOKYOPOP has announced the hiring of Owais Farooqui as its new Director of Marketing and Sales. A seasoned professional with over 20 years of experience, Farooqui will oversee brand growth, awareness, and demand generation strategies.

Details & Information

In his new role, Farooqui will lead all marketing and sales initiatives across publishing, ecommerce, merchandise, and anime promotion, with an additional focus on emerging opportunities in video game integration. His key responsibilities include strategic planning, brand awareness, ecommerce expansion, and supporting TOKYOPOP’s channel partners and distributor Penguin Random House. He will report directly to TOKYOPOP COO and Publisher Marc Visnick.

Experience and Background

Farooqui previously held senior roles at renowned companies such as King Digital (developers of Candy Crush), Yahoo!, Atari, and Discovery Communications. His deep passion for manga, anime, gaming, and pop culture, combined with his expertise in data analysis and performance measurement, has enabled him to drive brand growth and product expansion successfully.

With a history of managing high-performing teams and fostering strong fan connections, he brings a wealth of knowledge to TOKYOPOP. His proficiency will play a critical role in optimizing marketing strategies as the publisher continues to expand its catalog and develop manga, graphic novels, and original titles based on licensed properties from major brands like Disney, Mattel, Ubisoft, and more.

Executive Statements

“I am very excited to join TOKYOPOP and look forward to leveraging my experience and proficiency in data analysis and performance measurement to optimize impactful marketing strategies,” says Owais Farooqui. “The global growth of manga is impressive, and TOKYOPOP’s diverse catalog and commitment to bringing a wide range of titles to readers will continue to make the publisher a favorite among fans and help us reach new market segments.”

Marc Visnick, TOKYOPOP COO and Publisher, added, “We are pleased to welcome Owais Farooqui into the TOKYOPOP family and look forward to leaning on his experience to further our brand and product offerings for both existing and new fans around the world. His leadership skills and passion for pop culture make him ideally suited for this role, and we look forward to supporting him in his wide-ranging initiatives.”

Conclusion

With Owais Farooqui at the helm of marketing and sales, TOKYOPOP is poised to strengthen its presence in the publishing, ecommerce, and entertainment industries. Stay tuned for upcoming projects and announcements as the company continues to expand its reach in the manga, anime, and gaming communities.

—Official Press Release