The global hit song “It’s Going Down Now” from ATLUS’ acclaimed RPG Persona 3 Reload now has an official music video, featuring live-action performances from Lotus Juice, Azumi Takahashi, and ATLUS SOUND team’s Toshiki Konishi.

The music video – the first-ever officially produced by ATLUS – blends live-action performance footage with in-game visuals and brand-new animations.

Watch the Official Music Video

Nominated for the Top Global Hit From Japan award at MUSIC AWARDS JAPAN 2025, “It’s Going Down Now” is the most streamed track from Persona 3 Reload’s critically acclaimed original soundtrack, surpassing 100 million plays on Spotify. The soundtrack also won the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.

About Persona 3 Reload

Persona 3 Reload is a captivating, reimagined take on the genre-defining RPG, rebuilt for the modern era with a revamped battle system, cutting-edge graphics, and enhanced audio featuring an all-new English voice-over. As of today, it holds a Metascore of 86 on Xbox, 89 on PC, and 87 on PS5 according to Metacritic.

Availability

A free demo of Persona 3 Reload is out now on the Nintendo Switch 2, launching on October 23, 2025. The game is currently available on Xbox Series X|S, Xbox One, Windows, Steam, PlayStation 5, and PlayStation 4.

For more details, visit the official website: Persona 3 Reload Official Site.

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—Official Press Release