De Agostini Announces NASCAR Jeff Gordon 1997 Chevrolet Monte Carlo Build-Up Model Subscription

Construct a replica of NASCAR racing history with a 1:8 scale model of legendary driver Jeff Gordon’s #24 stock car
Introduction
De Agostini, a premier European-based collectibles brand, speeds into the hearts of collectors and auto racing fans across North America with the launch of a build-up model subscription for the legendary 1997 Chevrolet Monte Carlo driven by Jeff Gordon during his second NASCAR Cup Series championship campaign.
Jeff Gordon is one of the most influential drivers in NASCAR history. At the wheel of his iconic #24 Monte Carlo, he ranks third on the all-time NASCAR Cup wins list with 93 career victories. Fans can now recreate a piece of American auto racing history with a stunning 1:8 scale replica of Jeff Gordon’s 1997 championship car via a new subscription from De Agostini.
Details & Information

The model is an exact reproduction featuring the same chassis, paint scheme, and sponsor decals that made the original car unforgettable. Each monthly shipment includes metal and ABS plastic parts with an easy-to-follow assembly guide, along with a full-color magazine exploring Jeff Gordon’s career and NASCAR heritage.
Model Features:
- 24.2-inch-long 1:8 scale model constructed from all-metal and ABS plastic
- Hendrick Motorsports engine replica with opening hood
- Articulated steering, working wheels, and a detailed interior
- Manual transmission, realistic pedals, dashboard, and racing seat
- Trunk with fuel lines and fire extinguisher
- Jeff Gordon’s signature above the driver’s side door
- Remote-activated lights and engine sound effects
Additional Insights
To learn more or subscribe, visit: https://www.deagostini.com/us/scale-models/nascar
The accompanying monthly magazine includes rare photos and exclusive stories covering Jeff Gordon’s racing career, from karting at age four to becoming a four-time NASCAR Cup Series Champion. Subscribers will explore pit stops, rivalries, and iconic moments that shaped NASCAR’s golden era.
Subscriber Gifts Include:
- Ceramic mug with Jeff Gordon’s signature and #24 logo
- Commemorative baseball cap honoring Gordon’s 1997 victory
- Premium display case for showcasing the completed model
About
About Jeff Gordon:
Gordon’s illustrious career includes four Cup Series titles (1995, 1997, 1998, 2001), three Daytona 500 wins, and 16 Crown Jewel victories — an all-time record. Named one of NASCAR’s 50 Greatest Drivers in 1998, his legacy continues to inspire new generations of motorsport fans.
About De Agostini:
De Agostini is a global leader in collectible and build-up model subscriptions. With hubs in Barcelona, Milan, Warsaw, and Tokyo, the brand serves more than 20 markets under banners like De Agostini, Altaya, Planeta De Agostini, and Fanhome. Learn more at:
www.deagostini.com,
planetadeagostini.es,
altaya.fr,
deagostini.jp
—Official Press Release